Wow, how the time flew by! I am so happy to have had the opportunity to take this course as it has provided me with new skills and understanding in multimedia that I will certainly apply in the workforce. The Adobe program was something that I had never used before and I was a little nervous and intimidated to start. But with the guidance of our instructor and the tutorials at hand, I dove right in and created various media contents using Photoshop, Illustrator, Audition and Premiere.

I have chosen to revise my Video Story that I created on Adobe Premiere. I did not have any experience with creating videos prior to this course and have often been interested in learning how to do so. I’ve always wanted to integrate videos in my current work practice as videos are a great way to attract and engage your audience.

Working for a non-profit trade association, I know that solid membership marketing is required to acquire, engage, and retain members. The main purpose of the video story can be found on my previous blog post.

I realized that the addition of captions to my video story may be a great way to increase accessibility allowing people with hearing disabilities access to the content. It will also improve user experience, giving my audience the ability to enjoy the content, regardless of the environment they are in.

Using the caption tool on Adobe Premiere, I was able to create captions that coincide with the narration in the video. I created a new caption file and opted for open captions as I wanted the captions to be visible throughout the video. In the caption panel, I was able to add and format the text accordingly. I made sure that the in and out points matched up with the narration.

Since my target audience are new members of the association such as: builders, renovators, developers (essentially anyone in the residential construction industry), a lot of our members work in the field of construction which often means that they are surrounded by loud noises. By providing captions in the video it allows them to view the content in any environment they may be in.

I think that this video would certainly serve its purpose by being embedded in the association’s website or “Members only” page as a valuable member resource. It would also be beneficial to include the link on the welcome email that is typically sent to new members of an association.